Town Pag first appears as the ancient settlement of Pagus. The town as we know it today was established in the 15th century, becoming the administrative and cultural center of the island at the same name. Removed from the Old Town, and fortified with towers and ramparts in gothic - renaissance stile, it was built according to the plans of famous croatian architect, Juraj Dalmatinac. With its narrow streets built on a grid pattern, it abounds with valuable cultural and historical monuments which still defy the time. It keeps many precious works of art behind the doors of its churches, proud of its cultural heritage, tradition and customs. Pag and its salt pans have been living together for centuries, woven together into a fabric like a honeycomb.

Lace makers makes the special atmosphere, stitching the luxurious laces of Pag with white thread. The famous cheese and lamb of Pag, its Zutica and Gegic wines, its sage honey, smoked ham, olives and figs have been traditionally won over centuries by its shepherds, wine - growers, farmers and fishermen. Having arrived in Pag, you become overwhelmed with a new world. A crystal clear sea in warm coves awaits you under a blue sky, the magnificent underwater world, the shade of pine forests, numerous sports and recreation facilities, unforgettable sunsets, life in the lively late hours and nights with the song of the crickets. Feel the call of the world of dreams - WELCOME TO PAG.